Commercial warranties have become an integral part of marketing. Both Directive 1999/44/EC and Directive 2011/83/EU on consumer rights include specific rules related to commercial warranties.
During check on the importance of commercial warranties in the sales process online and in shops conducted by the ECC-Net, it became clear that the majority of items in the product categories checked are offered for sale with a commercial warranty. In about 60% of the online offers checked, a reference to a commercial guarantee was made.
The survey led by ECC Belgium found that 56% of respondents had purchased a commercial warranty. The products for which they had been purchased most often were:
- 40.5% household products
- 36.6.% electronic devises
- 12.5% vehicles
- 10.4% other goods