Pri pr\u00edle\u017eitosti D\u0148a Zeme, ktor\u00fd si pripom\u00edname ka\u017edoro\u010dne 22. apr\u00edla, a\u00a0 ktor\u00e9ho z\u00e1merom je zvy\u0161ova\u0165 povedomie \u013eud\u00ed o\u00a0potrebe ochrany pr\u00edrody a\u00a0ekologickej udr\u017eate\u013enosti \u017eivotn\u00e9ho prostredia s\u00a0cie\u013eom zachovania pr\u00edrodn\u00fdch\u00a0 zdrojov a\u00a0ekosyst\u00e9mov pre bud\u00face gener\u00e1cie, sme pripravili \u010dl\u00e1nok, v\u00a0ktorom sa zameriavame na aktu\u00e1lne zelen\u00e9 t\u00e9my.<\/p>\n
Greenwashingom sa ozna\u010duje manipul\u00e1cia spotrebite\u013eov r\u00f4znymi formami prezentovania v\u00fdrobkov alebo slu\u017eieb ako ekologick\u00fdch, priate\u013esk\u00fdch k \u017eivotn\u00e9mu prostrediu alebo udr\u017eate\u013en\u00fdch, s cie\u013eom z\u00edska\u0165 ich ako z\u00e1kazn\u00edkov, zv\u00fd\u0161i\u0165 predaj a\u00a0prezentova\u0165 sa ako enviroment\u00e1lne zodpovedn\u00fd subjekt.<\/strong><\/p>\n Na jednej strane s\u00fa to v\u00fdrobcovia, ktor\u00ed s\u00fa zodpovedn\u00ed za v\u00fdrobu tovarov \u0161etrn\u00fdch k \u017eivotn\u00e9mu prostrediu a zdraviu \u013eud\u00ed. Na druhej strane v\u0161ak mnoh\u00ed obchodn\u00edci len preto, aby zv\u00fd\u0161ili svoj predaj, prezentuj\u00fa ako ekologick\u00e9 aj v\u00fdrobky, ktor\u00e9 v\u00a0skuto\u010dnosti nie s\u00fa ekologicky udr\u017eate\u013en\u00e9, \u010do vytv\u00e1ra na trhu nepreh\u013eadn\u00fa situ\u00e1ciu a\u00a0ni\u010d\u00ed d\u00f4veru \u013eud\u00ed v\u00a0existenciu ekologick\u00fdch produktov.<\/p>\n Zisti\u0165 \u010di ide o greenwashing, m\u00f4\u017ee by\u0165 n\u00e1ro\u010dn\u00e9. Aby ste vedeli ako ich odhali\u0165, uv\u00e1dzame niektor\u00e9 z naj\u010dastej\u0161ie pou\u017e\u00edvan\u00fdch prakt\u00edk a tvrden\u00ed greenwashingu:<\/p>\n Eur\u00f3pska komisia varovala, \u017ee a\u017e polovica tzv. environment\u00e1lnych tvrden\u00ed spolo\u010dnost\u00ed na internete t\u00fdkaj\u00facich sa v\u00fdrobkov m\u00f4\u017ee by\u0165 klamliv\u00e1. S\u00a0cie\u013eom poskytn\u00fa\u0165 spotrebite\u013eom v\u00e4\u010d\u0161iu istotu o\u00a0pravdivosti tak\u00fdchto tvrden\u00ed, Eur\u00f3pska \u00fania pripravuje n\u00e1vrh pravidiel, pod\u013ea ktor\u00fdch bud\u00fa\u00a0 \u0161t\u00e1ty povinn\u00e9 zavies\u0165 syst\u00e9m overovania ich pravdivosti<\/a> a\u00a0spolo\u010dnosti sa bud\u00fa za ich nepravdivos\u0165 sankcionova\u0165. Cie\u013eom pripravovan\u00e9ho n\u00e1vrhu pravidiel je tie\u017e zabr\u00e1ni\u0165 obchodn\u00edkom v\u00a0klamlivom informovan\u00ed o \u017eivotnosti a\u00a0opravite\u013enosti v\u00fdrobkov. Ako sa kon\u0161tatuje v\u00a0n\u00e1vrhu, existuj\u00faca Smernica o\u00a0nekal\u00fdch obchodn\u00fdch praktik\u00e1ch obsahuje v\u0161eobecn\u00e9 pravidl\u00e1, ktor\u00e9 s\u00fa pou\u017eite\u013en\u00e9 na nekal\u00e9 praktiky greenwashingu, len ak z\u00a0ich individu\u00e1lneho pos\u00fadenia vyplynie, \u017ee maj\u00fa negat\u00edvny vplyv na spotrebite\u013eov. Smernica v\u0161ak neobsahuje \u017eiadne osobitn\u00e9 pravidl\u00e1, na z\u00e1klade ktor\u00fdch by sa tak\u00e9to praktiky vymedzovali ako nekal\u00e9 za ka\u017ed\u00fdch okolnost\u00ed.<\/p>\n V\u00a0roku 2020 vydala Eur\u00f3pska \u00fania \u00a0Strat\u00e9giu E\u00da pre udr\u017eate\u013en\u00fd a\u00a0obehov\u00fd textil, ktorej cie\u013eom je o.i. dosiahnu\u0165, aby v\u0161etky textiln\u00e9 v\u00fdrobky uv\u00e1dzan\u00e9 na trh E\u00da boli vyr\u00e1ban\u00e9 preva\u017ene z recyklovan\u00fdch vl\u00e1kien, bez nebezpe\u010dn\u00fdch l\u00e1tok a\u00a0aby pri ich v\u00fdrobe boli re\u0161pektovan\u00e9 soci\u00e1lne pr\u00e1va a \u017eivotn\u00e9 prostredie. Strat\u00e9gia sa tie\u017e zameriava na podporu op\u00e4tovn\u00e9ho pou\u017e\u00edvania a recykl\u00e1cie textiln\u00e9ho odpadu.<\/p>\n V\u00a0marci tohto roku bol Eur\u00f3pskou komisiou tie\u017e prijat\u00fd\u00a0n\u00e1vrh spolo\u010dn\u00fdch pravidiel na podporu opravy tovaru<\/a>, ktor\u00e9ho cie\u013eom je zavies\u0165 pre spotrebite\u013eov jednoduch\u0161ie a n\u00e1kladovo efekt\u00edvnej\u0161ie necha\u0165 si tovar rad\u0161ej opravi\u0165 ne\u017e ho vymeni\u0165 \u010di nahradi\u0165, aj to i\u00a0po uplynut\u00ed z\u00e1ruky,\u00a0 a\u00a0t\u00fdm stimulova\u0165 v\u00fdrobcov a predajcov, aby vyv\u00edjali udr\u017eate\u013enej\u0161ie obchodn\u00e9 modely.<\/p>\n V\u00a0s\u00favislosti s\u00a0potrebou\u00a0re\u0161pektovania \u017eivotn\u00e9ho prostredia je potrebn\u00e9 nezab\u00fada\u0165 na to, \u00a0\u017ee na jeho zne\u010disten\u00ed sa vo ve\u013ekej miere podie\u013eaj\u00fa pr\u00e1ve samotn\u00e9 obaly z v\u00fdrobkov a tovarov.<\/p>\n Jedn\u00fdm zo sp\u00f4sobov rie\u0161enia tohto probl\u00e9mu je z\u00e1lohovanie plastov\u00fdch f\u013eia\u0161, ktor\u00e9ho cie\u013eom je minimalizova\u0165 tento druh plastov\u00e9ho odpadu a zabezpe\u010di\u0165, aby sa pou\u017eit\u00e9 f\u013ea\u0161e \u010falej spracovali a\u00a0nezne\u010dis\u0165ovali\u00a0 pr\u00edrodu. V\u00a0procese recykl\u00e1cie s\u00fa f\u013ea\u0161e bu\u010f rozomlet\u00e9\u00a0 na mal\u00e9 k\u00fasky, alebo s\u00fa chemicky recyklovan\u00e9,\u00a0 a\u00a0z\u00edskan\u00fd materi\u00e1l sa pou\u017e\u00edva napr\u00edklad na v\u00fdrobu \u010fa\u013e\u0161\u00edch \u00a0plastov\u00fdch produktov \u010di text\u00edli\u00ed.<\/p>\n Na Slovensku sa so z\u00e1lohovan\u00edm plastov\u00fdch flia\u0161 a\u00a0plechoviek za\u010dalo pred viac ako rokom s\u00a0cie\u013eom dosiahnu\u0165 a\u017e ich \u00da\u010dinn\u00e9 zvl\u00e1dnutie probl\u00e9mu odpadov\u00fdch plastov vy\u017eaduje aj \u010fal\u0161ie trvalo udr\u017eate\u013en\u00e9 rie\u0161enia spo\u010d\u00edvaj\u00face najm\u00e4 v\u00a0minimalizovan\u00ed pou\u017e\u00edvania obalov, preto\u017ee niektor\u00e9 nie s\u00fa recyklovate\u013en\u00e9 v\u00f4bec a\u00a0tie\u017e v pou\u017e\u00edvan\u00ed inovat\u00edvnych obalov\u00fdch materi\u00e1lov \u0161etrn\u00fdch k\u00a0\u017eivotn\u00e9mu prostrediu, najm\u00e4 obalov schopn\u00fdch rozklada\u0165 a\u00a0odb\u00farava\u0165 sa v\u00a0p\u00f4de (biologicky odb\u00farate\u013en\u00fdch obalov).<\/p>","protected":false},"excerpt":{"rendered":"Pri pr\u00edle\u017eitosti D\u0148a Zeme, ktor\u00fd si pripom\u00edname ka\u017edoro\u010dne 22. apr\u00edla, a\u00a0 ktor\u00e9ho z\u00e1merom je zvy\u0161ova\u0165 povedomie \u013eud\u00ed o\u00a0potrebe ochrany pr\u00edrody …Ako odhali\u0165 greenwashing<\/h2>\n
\n
N\u00e1sledky greenwashingu<\/h2>\n
Udr\u017eate\u013enos\u0165 textiln\u00e9ho priemyslu<\/h1>\n
Rad\u0161ej oprava ako v\u00fdmena<\/h1>\n
Z\u00e1lohovanie ako rie\u0161enie probl\u00e9mov s odpadom<\/h1>\n
\n90 %-n\u00fa n\u00e1vratnos\u0165 a ich\u00a0vyu\u017eitie na v\u00fdrobu nov\u00fdch plastov\u00fdch flia\u0161 a\u00a0plechoviek. V\u00a0lete tohto roku sa na Slovensku za\u010dne so z\u00e1lohovan\u00edm priamo v\u00a0n\u00e1rodn\u00fdch parkoch, v\u00a0ktor\u00fdch bud\u00fa\u00a0 umiestnen\u00e9 n\u00e1doby na tak\u00e9to obaly, av\u0161ak nep\u00f4jde o\u00a0klasick\u00e9 z\u00e1lohomaty,\u00a0 ale z\u00e1lohu za f\u013ea\u0161u turista venuje\u00a0 na obnovu konkr\u00e9tneho n\u00e1rodn\u00e9ho parku, \u010d\u00edm akt\u00edvne prispeje k\u00a0ochrane lesov .<\/p>\n
Zobrazi\u0165 \u010dl\u00e1nok<\/a>","protected":false},"author":2,"featured_media":2757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[23],"tags":[505,506,508,507,510,472,509],"_links":{"self":[{"href":"https:\/\/esc-sr.sk\/wp-json\/wp\/v2\/posts\/2755"}],"collection":[{"href":"https:\/\/esc-sr.sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esc-sr.sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esc-sr.sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/esc-sr.sk\/wp-json\/wp\/v2\/comments?post=2755"}],"version-history":[{"count":10,"href":"https:\/\/esc-sr.sk\/wp-json\/wp\/v2\/posts\/2755\/revisions"}],"predecessor-version":[{"id":2766,"href":"https:\/\/esc-sr.sk\/wp-json\/wp\/v2\/posts\/2755\/revisions\/2766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esc-sr.sk\/wp-json\/wp\/v2\/media\/2757"}],"wp:attachment":[{"href":"https:\/\/esc-sr.sk\/wp-json\/wp\/v2\/media?parent=2755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esc-sr.sk\/wp-json\/wp\/v2\/categories?post=2755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esc-sr.sk\/wp-json\/wp\/v2\/tags?post=2755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}