{"id":2277,"date":"2021-02-17T13:28:25","date_gmt":"2021-02-17T12:28:25","guid":{"rendered":"http:\/\/esc-sr.sk\/?p=2277"},"modified":"2021-02-17T14:47:24","modified_gmt":"2021-02-17T13:47:24","slug":"europska-spotrebitelska-organizacia-beuc-beuc-sa-obratila-s-podnetom-proti-socialnej-sieti-tiktok-na-europsku-komisiu","status":"publish","type":"post","link":"https:\/\/esc-sr.sk\/novinky\/europska-spotrebitelska-organizacia-beuc-beuc-sa-obratila-s-podnetom-proti-socialnej-sieti-tiktok-na-europsku-komisiu\/","title":{"rendered":"Organiz\u00e1cia BEUC upozor\u0148uje na obchodn\u00e9 praktiky soci\u00e1lnej siete TikTok"},"content":{"rendered":"\n<p>Eur\u00f3pska spotrebite\u013esk\u00e1 organiz\u00e1cia BEUC (BEUC) sa obr\u00e1tila s\u00a0podnetom proti soci\u00e1lnej sieti TikTok na Eur\u00f3psku komisiu. <a href=\"https:\/\/www.beuc.eu\/publications\/beuc-files-complaint-against-tiktok-multiple-eu-consumer-law-breaches\/html\">BEUC v tla\u010dovej spr\u00e1ve uv\u00e1dza<\/a>, \u017ee soci\u00e1lna sie\u0165 TikTok, ktor\u00e1 sa za kr\u00e1tku dobu stala fenom\u00e9nom najm\u00e4 u\u00a0mlad\u00fdch\u00a0\u013eud\u00ed, svojich pou\u017e\u00edvate\u013eov dostato\u010dne nechr\u00e1ni pred skrytou reklamou a nevhodn\u00fdm obsahom\u00a0poru\u0161uje aj \u010fal\u0161ie pr\u00e1va spotrebite\u013eov v\u00a0E\u00da.<\/p>\n\n\n\n<h2><strong>Skryt\u00e1 reklama na TikToku m\u00f4\u017ee by\u0165 probl\u00e9m<\/strong><\/h2>\n\n\n\n<h2><\/h2>\n\n\n\n<p>Reklama nesmie by\u0165 koncipovan\u00e1 tak, aby zneu\u017e\u00edvala d\u00f4veru pou\u017e\u00edvate\u013eov alebo vyu\u017e\u00edvala nedostatok ich sk\u00fasenost\u00ed alebo znalost\u00ed. Marketingov\u00e9 ponuky pre inzerentov na soci\u00e1lnej sieti v\u0161ak prispievaj\u00fa k opaku. &nbsp;Pou\u017e\u00edvatelia s\u00fa napr\u00edklad vyz\u00fdvan\u00ed k \u00fa\u010dasti na tzv. hashtagov\u00fdch v\u00fdzvach, v ktor\u00fdch m\u00f4\u017eu vytv\u00e1ra\u0165 obsah k&nbsp;jednotliv\u00fdm produktom. Ke\u010f\u017ee inzerenti vyu\u017e\u00edvaj\u00fa na zverej\u0148ovanie tak\u00fdchto v\u00fdziev popul\u00e1rnych influencerov, reklamn\u00fd charakter pre pou\u017e\u00edvate\u013eov soci\u00e1lnej siete je zvy\u010dajne skryt\u00fd. &nbsp;Navy\u0161e zmluvn\u00e9 podmienky umo\u017e\u0148uj\u00fa TikToku pou\u017e\u00edva\u0165 u\u017e\u00edvate\u013esk\u00e9 vide\u00e1 bez n\u00e1roku na odmenu a u\u017e\u00edvatelia, ktor\u00fdm sa to nep\u00e1\u010di s\u00fahlas nevedia odvola\u0165.&nbsp;<\/p>\n\n\n\n<p>Ako problematick\u00e9 ozna\u010duje BEUC aj nastavenia tzv. navrhovan\u00fdch vide\u00ed. Sta\u010d\u00ed jedno, dve potiahnutia prstom a&nbsp;v&nbsp;zozname odpor\u00fa\u010dan\u00fdch vide\u00ed sa m\u00f4\u017eu zobrazi\u0165 aj tak\u00e9, ktor\u00fdch obsah nemus\u00ed by\u0165 pre vekov\u00fa kateg\u00f3riu dan\u00e9ho pou\u017e\u00edvate\u013ea vhodn\u00fd. BEUC v&nbsp;tomto vyz\u00fdva TikTok na n\u00e1pravu.<\/p>\n\n\n\n<h2><strong>Neprijate\u013en\u00e9 zmluvn\u00e9 podmienky a skryt\u00e1 reklama<\/strong><\/h2>\n\n\n\n<p>TikTok umo\u017e\u0148uje pou\u017e\u00edvate\u013eom zak\u00fapi\u0165 virtu\u00e1lne mince. Ak sa pou\u017e\u00edvate\u013eom nejak\u00e9 video alebo pr\u00edspevok zn\u00e1mej osobnosti p\u00e1\u010di, pou\u017eij\u00fa ich na n\u00e1kup virtu\u00e1lnych dar\u010dekov. Obdarovan\u00ed pou\u017e\u00edvatelia m\u00f4\u017eu virtu\u00e1lne dar\u010deky zameni\u0165 za tzv. diamanty, ktor\u00e9 sl\u00fa\u017eia ako ukazovate\u013e popularity alebo ich m\u00f4\u017eu zameni\u0165 za peniaze. TikTok&nbsp;ur\u010duje v\u00fdmenn\u00fd kurz medzi virtu\u00e1lnymi mincami, dar\u010dekmi, a aj&nbsp;peniazmi. BEUC uv\u00e1dza, \u017ee to m\u00f4\u017ee potenci\u00e1lne nakloni\u0165 v\u00fdhodnos\u0165 n\u00e1kupu v&nbsp;neprospech pou\u017e\u00edvate\u013eov.<\/p>\n\n\n\n<p>BEUC vyz\u00fdva eur\u00f3pske org\u00e1ny na pre\u0161etrenie obchodn\u00fdch prakt\u00edk soci\u00e1lnej siete TikTok a&nbsp;vykonanie tak\u00fdch krokov, ktor\u00e9 by zabezpe\u010dili, aby slu\u017eby soci\u00e1lnej siete TikTok sp\u013a\u0148ali eur\u00f3pske \u0161tandardy na ochranu pr\u00e1v spotrebite\u013eov.<\/p>\n\n\n\n<h2><\/h2>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Eur\u00f3pska spotrebite\u013esk\u00e1 organiz\u00e1cia BEUC (BEUC) sa obr\u00e1tila s\u00a0podnetom proti soci\u00e1lnej sieti TikTok na Eur\u00f3psku komisiu. BEUC v tla\u010dovej spr\u00e1ve uv\u00e1dza, &#8230;<br \/><a class=\"btn btn-border btn-small btn-margin\" title=\"Pre\u010d\u00edtajte si cel\u00fd \u010dl\u00e1nok\" href=\"https:\/\/esc-sr.sk\/novinky\/europska-spotrebitelska-organizacia-beuc-beuc-sa-obratila-s-podnetom-proti-socialnej-sieti-tiktok-na-europsku-komisiu\/\">Zobrazi\u0165 \u010dl\u00e1nok<\/a>","protected":false},"author":2,"featured_media":2278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[23],"tags":[394,398,397,396,395],"_links":{"self":[{"href":"https:\/\/esc-sr.sk\/wp-json\/wp\/v2\/posts\/2277"}],"collection":[{"href":"https:\/\/esc-sr.sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esc-sr.sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esc-sr.sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/esc-sr.sk\/wp-json\/wp\/v2\/comments?post=2277"}],"version-history":[{"count":3,"href":"https:\/\/esc-sr.sk\/wp-json\/wp\/v2\/posts\/2277\/revisions"}],"predecessor-version":[{"id":2282,"href":"https:\/\/esc-sr.sk\/wp-json\/wp\/v2\/posts\/2277\/revisions\/2282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esc-sr.sk\/wp-json\/wp\/v2\/media\/2278"}],"wp:attachment":[{"href":"https:\/\/esc-sr.sk\/wp-json\/wp\/v2\/media?parent=2277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esc-sr.sk\/wp-json\/wp\/v2\/categories?post=2277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esc-sr.sk\/wp-json\/wp\/v2\/tags?post=2277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}